VAG turns 150.
Invitation to an exciting journey


  • Company
  • milestones
  • People
The guiding principles of operations management

“It was him”

The fledgling company is already highly successful when Carl Bopp goes into retirement after eight years. Carl Reuther becomes the sole owner and keeps extending the company’s product range, always based on the following principles of his operations management:

• All products must have a maximum level of fitness for purpose
• All products must fulfil the highest demands as regards their quality of workmanship
• All products must be manufactured as economically as possible

The people working in the plant feel closely attached to these principles and the company’s founder. 80 years later, the ad described in the picture is published. “It was him who established the guiding principles for our plant 80 years ago.”