VAG turns 150.
Invitation to an exciting journey


  • Products & Technology
Telemax against deadline stress

Think twice, William!

Even though Mister William Scrooge was not listed in any card file, he was a very well-known customer in the late 1980s:

William has to pay for it while his competitor Peter Smart can relax and lean back.

Marketing in the 1980s: Messages were put across by way of cartoons and slogans.

The plot is simple: William Scrooge saves money first. But then the installation of a rigid stem extension costs him dearly. “Oh damn! Too short!”

Peter Smart has bought the patented VAG Telescopic Stem Extension. And gained an insight that is still valid today: “Time is money.”

All those who want to know more, can find the original brochure here and read all about it.